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above image: Richie Rich, Kelly Osbourne, Traver Rains, and Naomi Campbell at the finale of a Heatherette fashion show in NYC.
Traver Rains, the former designer of celebrated fashion house Heatherette, is presenting his new line, T. Rains . Rains is a small-town cowboy from Montana who won the hearts of New York's fashion elite with his undeniable charm, spectacularly staged runway shows, and one-of-a-kind designs. His new Fall/Winter 2011 Collection has jackets, hoodies, and t-shirts for both men and women. Must haves from the new collection include the "Mini-Cheeseburger Hoodie", the "Barbed Wire Burnout T's", and the Limited Edition "Diner Snack Bomber Jacket". T. Rains growing fan base include the likes of Adam Lambert, Mya, Alan Cumming, Johnny Weir, Perez Hilton, and Lydia Hearst.